What’s fah suppah?
I’m thinking Saturday Night BLTs with a big pile of perfectly- cooked, crispy bacon! Right?
Then maybe some gentle, folk music and dancing? Somewhere, near the parents where the mother is knitting with pure, white yarn (Representing virginity with its long white umbilical chord attached to her dark green womb) in her Chanel suit and double-strand of pearls leaning against a somewhat ethnic-looking, loud, fluffy pillow. The polished father’s shoes (No doubt wing tips) you can tell, came right out of a brand, new box. (Say, he doesn’t really have a Mohawk?) He looks to be admiring, “The Book of Kells” or maybe scratching out yearbook pictures?
The graphically, sanitized, mid-1960s, minimalist, live living room set is meticulous? A perfect set-up in some studio. Look at the different angled shadows cast by the many, bright, photoshoot lights. (Does that kid have a giant lollypop? And yes, I noticed the glass of milk.) Just the creative directors, set people, and actors made for vintage propaganda at its best! …and notice only the loafered, innocent, blonde teen is looking at the camera. What does that say to you?
You the viewer are the target. What is this elaborate, full-color image selling to you in 1967?
Every visual element (of this very expensive ad!) was fully discussed then arranged and positioned for optimum effect. All elements pulled together by a genius Art Director’s team. This perfect, live composite was laboriously fabricated for you to have an involuntary response. The client hopes for a positive one..
The threatening talon, chair feet are carried throughout the spaces. Looks like a whole set of furnature. I wanna know what’s on the glass plate on the round, white, low table? Looks to me like lime wedges and tomato chunks? Or those big, perfect, glass candies at the gift store. I’d have used those. Some set person placed the full plate exactly in that spot to elicit some visual response (Unless someone left their lunch behind?)
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