What’s fah suppah?
I’m thinking BLTs with a big pile of perfectly cooked, crispy bacon! Right?
Then… some soft folk music and posed, gentle dancing. Somewhere near the parents, where the mother is knitting with pure, white yarn for innocence. The knitting’s long white ‘umbilical cord’ is attached to the dark green (pretend) pet sleeping at her feet. (Look, there, she has no feet!)
She’s not going anywhere!
Thin, angular, uncomfortable-looking furniture is like office, waiting-room seats! Those sharp, threatening taloned bases are used throughout the scene. But those colors! Bright blue and lime green were very hip in the mid-1960s! I do like the playful lime green, grassy carpet look.
The mother needs a colorful, fluffy pillow to sit upright as she poses dressed in her Chanel suit and double-strand of pearls. Everything in the entire shot was meticulously created and positioned in real time. These are real actors, not Photoshopped figures in layers. The father’s bright, shiny, polished shoe, came right out of a brand-new box. He has never walked on them!
Is that a Mohawk? He looks to be admiring “The Book of Kells” or maybe
scratching out yearbook pictures?
The graphically sanitized, mid-1960s, minimalist living room set is perfect! Not a thing out of place.
I always notice the different angled shadows cast by the many bright photoshoot lights. The shadows are coming from all directions. (Does that kid have a giant lollypop? Whoever heard of a lolly and a glass of milk together? Just a creative director, set people, and actors made for vintage 60s propaganda at its best! And notice only the loafered, virginal blonde teen is looking at the camera.
You, the viewer, are the target. What is this elaborate, full-color image selling to you in 1967?
Every visual element (Of this very expensive ad!) was fully discussed, then arranged and positioned for optimum effect. All elements pulled together by a meticulous Art Director’s team. This perfect, live composite was laboriously fabricated for you to have an involuntary response. The client hopes for a positive one. What does this all sell to you?
I wanna know what’s on the glass plate on the round, white, low table?
Looks like green spinach, bright red tomato chunks?
Or those big, perfect, glass candies at the gift store. I’d have used those. Some set person placed the full plate exactly in that spot to elicit some visual response! (Unless someone left their lunch behind?)
