What’s fah suppah?
I’m thinking Saturday Night BLTs with a big pile of perfectly- cooked, crispy bacon! Right?
Then… some folk music and posed, gentle dancing. Somewhere near the parents, where the mother is knitting with pure, white yarn for innocence. The knitting’s long white ‘umbilical cord’ is attached to the dark, green, (pretend) /child pet sleeping at her feet. (Look, there, she has no feet!)
She’s not going anywhere!
That gastly, uncomfortable-looking furniture is like office, waiting-room seats! Those sharp, threatening taloned bases are used throughout the scene. But those colors! Bright blue and lime green were very hip in the mid-1960s!
I do like the playful lime green, grassy carpet look.
The mother needs a colorful, fluffy pillow just to sit upright as she poses dressed in her Chanel suit and double-strand of pearls. Everything in the entire shot was meticulously created and positioned in real time. These are real actors, not Photoshopped figures in layers. The polished father’s shoes (no doubt wing tips) you can tell, came right out of a brand-new box. He has never walked on them.
Is that a Mohawk? He looks to be admiring, “The Book of Kells” or maybe
scratching out yearbook pictures?
I wanna know what’s on the glass plate on the round, white, low table? Looks to me like lime wedges and tomato chunks? Or those big, perfect, glass candies at the gift store. I’d have used those. Some set person placed the full plate exactly in that spot to elicit some visual response!
(Unless someone left their lunch behind?)
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The graphically sanitized, mid-1960s, minimalist, live, living room set is meticulous? Nothing out of perfect place. I always notice the different angled shadows cast by the many, bright, photoshoot lights. They come from all diections. (Does that kid have a giant lollypop? And yes, I noticed the glass of milk.) Just the creative directors, set people, and actors made for vintage propaganda at its best! …and notice only the loafered, innocent, blonde teen is looking at the camera. What does that say to you?
You, the viewer, are the target. What is this elaborate, full-color image selling to you in 1967?
Every visual element (of this very, expensive ad!) was fully discussed then arranged and positioned for optimum effect. All elements pulled together by a genius Art Director’s team. This perfect, live composite was laboriously fabricated for you to have an involuntary response. The client hopes for a positive one.
I wanna know what’s on the glass plate on the round, white, low table?
Looks to me like lime wedges and tomato chunks?
Or those big, perfect, glass candies at the gift store. I’d have used those. Some set person placed the full plate exactly in that spot to elicit some visual response! (Unless someone left their lunch behind?)
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